Friday, November 18, 2011

Oasis Logo Build Concepting

The attributes of the Oasis rebrand (branding done by Ray Alvarez) are simplicity, quality, and quirky sophistication. The definition of an oasis is a patch of vegetation in a desert. In a very general sense, an oasis is a place of refreshment or comfort amidst harsh conditions. This was the concept used for the rebranding. Oasis is a place of relaxation. A place where one can separate themselves from the hardships of life.

In the logo build, the logo appears on screen as a water drop splashes on screen, causing the logo to ripple into focus. This references a moment of turmoil or hardship followed by a calm and relaxed surface tension.

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