In this project, I learned the importance of attributes that can describe the design task. The attributes of the rebranding of Stone Spirit Lodge were established by Ray Alvarez as quality, simplicity, and quirky sophistication. These attributes act as the basis of the design challenge. My logo build was meant to satisfy all of the attributes. I also learned the necessity of a quick and concise build as well as a quicker and more concise sound mark. They had to be integrated and related, but I pushed a little farther to attempt to convey different moods or ideas from both. The visual offers a relief from chaos when the water ripples calm to a still logo. The sound offers an ambience surrounding the drop of the water. Since it is a logo the build has to be concise so that it reads easily and quickly. I also learned that using a tagline in branding can really help establish the brand. I wasn't going to include the tagline, but I found a way to integrate it and it really helped reinforce the ambience of the piece.