First Bus Wraps for Type Campaign

All  billboard information directly applied to bus wraps for our typographic campaign. Same goal as billboards. Provide visual interest and a quick and clear read of the design quote. Considered the quote being read on either side, but never tried the quote on both sides. Since the tagline has been decided to be dropped this will be a direction of choice for the next iterations. The quote will be featured on both sides of all buses and the composition will probably retain a greater visual interest on the side of the bus people enter. I do not want to overly distract on the side of the bus that would face the road and not the sidewalk (a good point brought up in class critiques). I have also taken into consideration how people enter the bus and aspects of the bus that would compliment the type as image compositions. The main aspects of the bus that were complimented were the door that the passengers enter and the wheels on either side. The wheels have a movement that I tried to carry over into some compositions and the door has an interaction with the people that I wanted to take an advantage of.