First two storyboard sketches. The first sketch uses the quote "Design is a formal response to a strategic question." The type as image was used to frame the quote in a way. The second sketch uses the quote "Design should never say, 'Look at me.' It should always say, 'Look at this.'" In this storyboard the type as image is used to reveal the type. It visually looks like the volume levels on a boom box. The chosen direction was the second sketch which was resolved a little in some places and resulted in the below storyboard.
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