Final poster and postcard turned in for critique. I had three goals to accomplish in the making of the poster influenced by Peter Saville's design philosophy and work.
The first was to use a juxtaposition in type and in image. The type is a combination of Univers and Trajan––one modern sans-serif and the other an old serif typeface. The imagery is a combination of the organic chandelier in Vanderslice Hall and a rigid pattern.
The second goal was to represent Vanderslice Hall in a way that didn't make any obvious reference. I set out to do this with the photograph of the chandelier and other key features of Vanderslice. The chandelier, however, was the chosen direction because it had the feel of Vanderslice with the classic organic structure, but it wasn't too clear.
The third goal was to limit the poster to only what was necessary. This was hard to do typographically. At first. I finally decided to use the type to underline the main aspects of the lecture (the title, the artist, and the time). Since the poster was meant for the student audience here at the Kansas City Art Institute the location is implied.
The exact same ideas were applied to the postcard. The yellow letters become hard to read on the white however. This could be good or bad, considering I wanted the secondary information to be subtle. Might be too subtle though.
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