Grids as a Frame (reading response)

Without doubt I found Jacques Derrida's assessment of the frame the most interesting thing in this reading. I even love the ideas of geometric, rational grids and the golden rectangle. I appreciate these concepts because of their rigid mathematical basis. The philosophy of the frame blows this stuff out of the water though. 

Lupton calls the page a frame and then follows this up with an explanation of Derrida's philosophy on the frame. In short, Derrida says that the frame calls attention to an artistic piece and sets it apart from the everyday world. He says it acts as in a formal way but is not seen as a form. It sits aside and in the back in a way but it could not be considered a background. Grids do this whenever a designer breaks a grid with certain elements. When a composition sits in a tight grid, the elements that break the grid have a greater attention drawn to them based on the way the element is positioned or "framed" on the page. Whatever the work is featured on is a frame too. It has a presence and it calls out the content that it features, but it is overlooked when the artwork or content is at the center of attention.